Job Descrption
Job Description
We are looking for a Marketing Email Executive professional to play a pivotal role in our Marketing, PR and Communications team in our London office.
Your key responsibilities will include:
• You will be passionate about ensuring the customer receives the right message at the right time, with a focus on optimizing existing triggered email campaigns, as well as developing and launching new ones.
• Deliver all promotional and content-based email campaigns in line with the trading and content calendars; including creative direction and copy and.
• You will deliver increased personalisation, segmentation and relevancy in all emails.
• Ensure all emails are scheduled and delivered to brief.
• Maintain lifecycle communication programmes (Always On) to drive continuous improvements to customer retention and lifetime value.
• Proofread emails for clarity, grammar and spelling.
• Upgrade our email templates using graphics, personalisation and advanced features.
• Ensure... target audiences and data are accurate and relevant.
• Analyse campaign performance and suggest improvements.
• Ensure emails follow industry policies and best practices.
You’ll be required to evidence the following:
• Comprehensive understanding the core principles of marketing.
• Experience in copywriting and creative briefs.
• High level of accuracy and excellent attention to detail is essential.
• Clear and confident communication and presentation skills (verbal and written).
• Excellent people skills with ability to quickly form relationships and rapport.
• Self-starter who can manage their own time, prioritise projects and work to tight deadlines.
• Strong competency in MS Word, Excel, PowerPoint, and Adobe Acrobat.
• A motivated team player.
• Comfortable working in varied locations. E.g., office / branch / home.
• You will be responsible for running email marketing campaigns end-to-end across multiple brands and products.
• This role would suit a highly organised individual who has some experience in HTML and email analytics and who will support the management team with delivering the email marketing strategy.
The ideal candidate will have:
• Minimum 2 years work experience in a Marketing role
• Degree qualified in Marketing or equivalent
• Property industry experience is desired but not essential
• Excellent written and verbal communication, and copywriting skills.
• Ideally some experience with HTML and content management systems.
• Ability to be flexible and adjust strategy to suit and integrate a wide range of technology/marketing platforms.
• Strong project management skills.
• An ability to work under tight deadlines.
• Google Analytics experience beneficial.
• An acute eye for detail.
• Commercial awareness and trading focus.
• Able to manage time effectively and to prioritise actions.
• An understanding of GDPR and marketing communication compliance.
CF00490
Job Reference: CF00490
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